There is an underutilized, and often overlooked marketing resource in your organization right now: your employees. Each time a customer interacts with your organization there’s an opportunity to build your brand through your employees.
The experience your employees deliver to your customers will determine the ongoing perception, and reputation of the brand. Brand Engagement is a simple cost-effective strategy that will help take your organization to new levels of success.
Employees work with purpose and meaning and the result is a more vibrant, educated, and motivated workforce that will bring positive results to your bottom line.
“Many companies fail to engage their employees with the brand. In the US, disengaged employees cost the economy $300 billion a year in lost productivity costs and this figure is growing rapidly.”
Michael Hughes, Executive Director Strategy and Engagement, The Brand Union.